Privacy Concerns Mount as More Smartphone “Location Apps” Emerge in Market
For the great lot of us who download the latest apps on our Smartphones – how many of us actually consider the privacy risk at stake? An escalating number of mobile software applications depend on a user’s location as an integral component to what they do.
According to a recent New York Times blog, leading market research firm Nielsen reports that many Americans, particularly women, have strong concerns about privacy loss due to the usage of location-based mobile services. The Nielson report appeared just one day after another report revealing that the Apple iPhone and iPad 3G are actively storing data about users’ locations. The report states that 59 percent of women have privacy concerns with these services, as compared to 52% of men; and privacy concerns were notably higher among those over the age of 45.
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